Porsche Design is a luxury brand with a particular focus on functional, timeless and purist design.  All products of the brand are designed in the Porsche Design Studio in Zell am See, Austria, and are characterized by a pure and clean design aesthetic. An unmistakable signature look. Quintessentially, iconic style.


The inaugural product of Porsche Design already created a sensation and became an icon: In 1972, the first-ever all black watch was introduced.  A revolution within the watch industry.  Until then timepieces were considered as jewelry and were –usually made out of silver or gold. However, for Porsche Design the focus was purely on function. For precisely this reason, the color black was chosen for the timepiece dial, creating the greatest possible with the white writing. The result: light reflections were avoided and the watch guaranteed excellent readability under all light conditions.


Today, the Porsche Design Studio is considered one of the most renowned design studios in Europe and has received more than 170 national and international awards for its unique and purist design philosophy.  The unmistakable iconic style is reflected in all products that are being designed by Porsche Design.


Porsche eyewear toes the line between sporty and casual with quality crafted designs like the wrap-around frame and the aviator-style style. Many of Porsche’s wrap around styles feature sturdy earpieces, color tinted lenses, and an ultra-comfortable shape. The innovative titanium frame aviator-style sunglasses actually fold in half for maximum portability. Although the frames are thin and sleek, Porsche has made the exceptionally durable and impact resistant.